![]() ![]() But that now-famous M&M balk was a massive payday for its rival, Hershey's. didn't jump at the opportunity to let a 10-million-year-old space visitor with penis fingers and a face modeled after Carl Sandburg, Albert Einstein, and a pug help sell candy. ![]() Try finding someone over 30 who can look at a bag of Reese's Pieces without thinking of the film's pudgy, three-foot-tall alien. Even after three decades, few movies have managed to so seamlessly integrate a product into a storyline like Steven Spielberg's suburban fairy tale did in 1982. But ask someone to pick a film that exemplifies this long-standing practice and you'll invariably get one answer: E.T. Whether it's the Ace comb James Dean sweeps through his manicured coif in Rebel Without a Cause or the souped up '68 Mustang that Steve McQueen drives in Bullitt, product placement has been a part of movies going back to the advent of the medium. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |